Meet Nicole

Principal, GRIT PR

Nicole Yelland is a communications strategist who makes disruptive and rebellious business, leaders and products impossible to ignore. For two decades, she’s transformed underdog companies, niche products and high-stakes moments into front-page stories. Her career spans automotive, beauty, consumer tech, fitness, financial services (banking, fintech, mortgage, housing finance), nonprofit, sports and retail.

She has driven narratives for Fortune 500s, market leaders, and high-growth startups landing coverage in The Wall Street Journal, Bloomberg, CNBC, Forbes, The Today Show, Good Morning America and more sparking industry conversations and positive change. Yelland led PR for the largest SPAC in NYSE history, launched the first bilingual mortgage LMS, repositioned automotive giants into technological leaders and created culture-driving campaigns that hit media hard.

From building in-house communications engines to scaling startups into industry leaders, her formula has been simple: data + guts + strategy + untouchable work ethic = measurable growth, credibility and trust for the brands she represents.

Armed with a bachelor’s in Integrative Public Relations from Central Michigan University, Yelland has earned recognition as a HousingWire Marketing Leader, GM Transformers Award winner and Woman to Watch. And yes, she even designed a shoe. Because she knows how to spark a conversation that matters for the brands she represents.